If you want to learn how to cook, your best bet is to spend some time in the kitchen. My father learned how to cook the family recipe for sugo watching my grandmother, and I’ve learned how by watching him.

I’m inviting you to spend some time in this virtual kitchen, where I’ll explain some of the thought process and production techniques behind specific projects we’ve done, critique and praise ads and campaigns you may have seen, and offer some ideas on how to get the most out of your marketing and advertising dollar as a small business owner.

The old adage goes that you never finish learning – but we hope that by sharing an idea or two, you can learn something new.

Grab an apron – let’s cook.