Today, Daft Punk releases Random Access Memories, the duo’s first studio release in eight years, and it’s likely to be a big hit. It didn’t take much in the way of advertising,…
Daft Punk Lets Its Fans Do Most of the Advertising
Posts in the Category: Strategy
Why Everyone Loves Jennifer Lawrence
Everyone loves her because she’s honest and she’s genuine. She’s not ashamed to talk about how she’d rather be eating food. She had no qualms saying that acting, in the…
Three Simple Lessons Small Businesses Can Learn From Lance Armstrong
Lance Armstrong owes Manti Te’o a thank you card. The bizarre unfolding narrative about the football star’s fake Twitter girlfriend made Armstrong’s confessional interview with Oprah a comparative non-event this…
When Was the Last Time
You wrote a blog post? You shared a relevant article on Facebook? You thanked someone for a follow on Twitter? You analyzed your website traffic? You checked what your competitors…
How Small Businesses Can Win Black Friday Without Opening Their Doors
One of our favorite holidays is Thanksgiving. Compared to others, it’s straightforward: get together with family and friends, eat, and hang out. It’s easy to focus on what the day…
How a play about knitting sold the 10th most tickets in the 2011 MN Fringe
The 2011 Minnesota Fringe Festival featured 167 productions, all crammed into a maddeningly packed two-week schedule. I was referred through a family friend to the production team of a play…
MCA, Oscilloscope Laboratories, and a horse by committee
There’s not much left to say about the unfortunate passing of Adam Yauch. I was a little young for their debut album Licensed to Ill*, but remember being entranced by the opening…
The low risks and big payoff for DollarShaveClub.com
In just a week, over 3.2 million people watched this pitch for Santa Monica startup DollarShaveClub.com. Not only have millions of people seen the spot*, if you believe the YouTube comments,…
Facelifts
Sugo Media set up shop less than a year ago – and we’ve already been through three redesigns. It’s crazy. We’re the first to admit it. But we also think…
In the kitchen with Sugo Media
If you want to learn how to cook, your best bet is to spend some time in the kitchen. My father learned how to cook the family recipe for sugo watching…